One of the numerous challenges most new entrants in the challenging business climate in Nigeria will face is not lack of capital but ignorance of the rules of engagement. This major deficit has left so many businesses bankrupt and their owners in serious trouble.
Thankfully, young entrepreneurs can now heave a sigh of relief. With many years of experience running his marketing communication firm in Abuja and decades of research on business management and leadership, Mr. Chris Nwogu, passionate about the plight of so many young entrepreneurs, has written a guide for new entrants into the challenging business world.
The book, Street Entrepreneurs, is divided into twenty-two highly informative chapters set to provoke its readers to achieve their goals by instigating and guiding them to gather the uncommon boldness and well-planned commitment.
According to a statement by the Publisher and CEO of Emotion Press, Mr. Folarin Olaniyi, ‘This book is a quintessential beginner’s guide for anyone that wants to start a business or with an already existing business interested in grabbing higher knowledge from a business expert of many years. This book will hold you by the hands and walk you through the difficult terrains of business in Nigeria, most especially. It is an honour to have published this book from our stables and we congratulate Mr. Nwogu for this priceless gift.’
With a foreword by Dr. Mohammed Jibrin, present Director General of the National Board for Technology Innovation, Street Enterpreneurs is set to be launched on Sunday the 28th of February, 2021. Participants who are unable to attend the event physically will join live via Zoom. Copies can be pre-ordered from the publisher’s website – www.emotionpress.com.ng – from Tuesday the 16th of February, 2021.